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Home Insights Research UK Local Giving Report 2025
INSIDE GIVING

UK Local Giving Report 2025

Based on our UK Giving research, we mapped generosity across the UK.

In our UK Giving Report 2024, we introduced a series of constituency-level maps that showed the geography of giving across the country. With an increasingly rich dataset available to us, we have now been able to produce CAF’s new UK Local Giving Report 2025 providing more detailed insights into the geography of giving within local communities. To do this, the report maps new indicators of giving, not only at the level of parliamentary constituency, but also down to the level of electoral ward – a level that represents around 5,500 voters.

Download the report or use our interactive map to find out how generous people are where you live, how many charities there are in your area, and  the support these charities are giving people locally.

Some of the most affluent places in the UK are the least generous, relative to income.

In Kensington and Bayswater, people donated an estimated £49 million in 2024, making it the largest contributor of any constituency in the country. However, relative to income, it is the least generous place in the UK. Our estimates show that residents gave just 0.5% of their incomes on average. 

All but one of the least generous constituencies have high or very high local incomes, but some also have high levels of deprivation, suggesting they are areas of significant inequality.

Discover how generous people are where you live >

Kensington and Bayswater is the least generous constituency, where residents gave just 0.5% of their disposable income to charity last year.

Nearly all of the least generous constituencies are in London.

People are most likely to use charities for enjoyment in places that are wealthier.


We asked the public whether they, or anyone in their household, had used a charity’s services in the past 12 months.

In parts of London, including Hackney, Peckham, and Tower Hamlets, more than 40% of people say that either they or someone in their household used a charity for reasons of need, such as debt advice, ongoing medical care, or meals on wheels.

The places where people are most using charities for enjoyment – such as visiting a charity-run art gallery, stately house or garden, or adopting a pet – tend to cluster around smaller cities with vibrant cultural scenes and younger than average populations. Examples include Brighton, Cambridge, Bath and Oxford. 

Find how people are using charities in your area >

Deprived areas often have the fewest registered charities and the lowest donation levels.


We have mapped registered charities across the whole of the UK, identifying several ‘charity deserts’. Overlaying the number of registered charities with deprivation for England and Wales reveals a clear link between local deprivation and charity deserts. 

These places have fewer donors, and those donors give less on average, both as a proportion of income and in absolute terms. Major examples are the old 'industrial heartlands' of the North West, North East, and South Wales. 

Explore the number of charities in your area >

 

Download the UK Local Giving Report 2025 to find out more

Discover more about where people are the most generous, where they are most likely to be using charities and more about charity deserts. 

Download Report

Use our interactive map to find out more about generosity in your area


Use the buttons to navigate between the different maps. Choose a constituency- or ward-level view.

Boundary Lines courtesy of Ordnance Survey OpenData © Crown copyright 2024, Map © OpenStreetMap contributors

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Proportion of people who donated or sponsored in the past 12 months.

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Recommendations

For Charities


  • Charities and wider civil society organisations should set up and engage with local place-based giving schemes. The best schemes offer a clear vision for a place, set out a narrative that inspires donors, and can bring together people who want to make a difference to the place they care about. 
  • Local charities should look for opportunities for collaboration, joint-working and co-ordination to ensure that they can deliver the most impact in place.
  • Local charities should consider including resilience or capacity building activity as a component of proposals to grantmakers, strengthening their ability to deliver greater impact in the long term.
  • National charities should consider how they can support the most deprived communities, supporting local charities or engaging in models like fiscal sponsorship (providing financial, administrative and governance services on behalf of small organisations).

For Donors


  • Donors should connect with local institutions, for example, the local community foundation and any place-based giving network. 
  • Donors should give to charities in an unrestricted way, trusting that local charities know best how to direct their funding. They should consider supporting ongoing core costs and costs associated with improving the charity’s resilience and capacity.
  • Donors should look for opportunities to contribute not only through donations of money, but also through volunteering, skill sharing, and drawing on their connections to link organisations and people who want to support a place.
  • Trusts and foundations working in a place-based manner should facilitate locally and community-led activity, working flexibly and responding to the needs of the place. 

Download the UK Local Giving Report 2025 to find out more

Discover more about where people are the most generous, where they are most likely to be using charities and more about charity deserts. 

Download Report

About the research

In this report, findings for the calendar year 2024 are based on the responses of 13,459 individuals, unless otherwise indicated. The sample was constructed in such a way that it is nationally representative of the UK in terms of respondents’ sex, age, region/nation and social grade.

A statistical technique known as Multilevel Regression and Poststratification was used to create the constituency- and ward-level maps. It is a method for adjusting public opinion poll results to account for any imbalance between the survey sample and the population in each constituency and is often used to predict election results by seat. The data shown in each map is calculated based on the number of adults aged 18+ in that constituency or ward.