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We are a leading charity, working at the centre of the giving world. We help donors to give more impactfully and charities to build their resilience so they can do more of their life-changing work.
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Based on our UK Giving research, we mapped generosity across the UK.
In our UK Giving Report 2024, we introduced a series of constituency-level maps that showed the geography of giving across the country. With an increasingly rich dataset available to us, we have now been able to produce CAF’s new UK Local Giving Report 2025 providing more detailed insights into the geography of giving within local communities. To do this, the report maps new indicators of giving, not only at the level of parliamentary constituency, but also down to the level of electoral ward – a level that represents around 5,500 voters.
Download the report or use our interactive map to find out how generous people are where you live, how many charities there are in your area, and the support these charities are giving people locally.
In Kensington and Bayswater, people donated an estimated £49 million in 2024, making it the largest contributor of any constituency in the country. However, relative to income, it is the least generous place in the UK. Our estimates show that residents gave just 0.5% of their incomes on average.
All but one of the least generous constituencies have high or very high local incomes, but some also have high levels of deprivation, suggesting they are areas of significant inequality.
Nearly all of the least generous constituencies are in London.
We asked the public whether they, or anyone in their household, had used a charity’s services in the past 12 months.
In parts of London, including Hackney, Peckham, and Tower Hamlets, more than 40% of people say that either they
or someone in their household used a charity for reasons of need, such as debt advice, ongoing medical care, or meals on wheels.
The places where people are most using charities for enjoyment – such as visiting a charity-run art gallery,
stately house or garden, or adopting a pet – tend to cluster around smaller cities with vibrant cultural scenes and younger than average populations. Examples include Brighton, Cambridge, Bath and Oxford.
We have mapped registered charities across the whole of the UK, identifying several ‘charity deserts’. Overlaying the number of registered charities with deprivation for England and Wales reveals a clear link between local deprivation
and charity deserts.
These places have fewer donors, and those donors give less on average, both as a proportion of income and in absolute terms. Major examples are the old 'industrial heartlands' of the North West, North East, and
South Wales.
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the number of charities in your area >
Discover more about where people are the most generous, where they are most likely to be using charities and more about charity deserts.
Use the buttons to navigate between the different maps. Choose a constituency- or ward-level view.
Discover more about where people are the most generous, where they are most likely to be using charities and more about charity deserts.
In this report, findings for the calendar year 2024 are based on the responses of 13,459 individuals, unless otherwise indicated. The sample was constructed in such a way that it is nationally representative of the UK in terms of respondents’ sex,
age, region/nation and social grade.
A statistical technique known as Multilevel Regression and Poststratification was used to create the constituency- and ward-level maps. It is a method for adjusting public opinion poll results to account
for any imbalance between the survey sample and the population in each constituency and is often used to predict election results by seat. The data shown in each map is calculated based on the number of adults aged 18+ in that constituency or ward.
For all media enquiries, please visit our media office, call us on 03000 123286 or email us direct.
Based on our UK Giving research, we mapped generosity across the UK.
The state of the nation’s giving.
An in-depth look at giving by the country's wealthiest people.